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Property Company of Friends, Inc.

Creating communities, transforming lives has always been at the center of everything we do at Property Company of Friends, Inc. (Profriends). As community builders with a heart, we have built more than 64,000 homes to uplift the lives of the families we serve.

More than just building houses, we design each of our development with the family at its core. Our main mission is to nurture relationships among people in the communities we build, as stewards of God-given resources and the people entrusted to our care.

Know how we made a difference
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Our Properties

Owning a home is part of every Filipino’s dream. At Profriends, we understand that the Filipino family wants to belong to a warm, safe, and welcoming community where they may happily thrive. We have intentionally designed projects to have ample trees and purposive spaces for the residents to naturally commune with each other. All of our projects also have easy access to the Metro via major roads to ensure that each family have more time for what matters most.

Visit our projects to see what suits your family’s lifestyle and future needs.

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Inspired by the communities we created

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At Profriends, we take pride in bringing out the best in each individual by involving them to various community-led activities. Our year calendar is marked with different community life that connects people through various social engagements.

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Paying It Forward

Our success in the industry as a property developer does not end in the backyard of our projects. Inspired by our tagline, “creating communities, transforming lives”, our responsibility extends outside our own developments. Giving out care to the Filipino family to uplift their lives is an obligation that we can not just turn away from. Because we believe that kindness always has a way of coming back to whoever gives it.

Learn more of the lives we transformed
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Profriends At 25: Making That Big Difference

February 23, 2024 marks the 25th founding anniversary of Property Company of Friends, Inc., more known as Profriends. For over two decades, Profriends has embraced its calling to transform the lives of Filipino families through the communities it creates. Choosing to serve the affordable market, Profriends has built and delivered over 64,000 houses across its projects since 1999. This practically translates to the same number of families or close to 300,000 individuals whose lives were made better by living in a Profriends home.

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Profriends at 25: Realizing The Vision For Filipino Families

February 23, 1999--- a new developer was born. Property Company of Friends, Inc., better known as Profriends, started with the principle of improving the quality of life of the Filipino family. First thing in mind is to provide them a decent home at an affordable budget to enable young, start-up families to spend valuable time together in a home they can call their own. Notwithstanding the timing, which was just after the 1997 Asian financial crisis, Profriends founder Guillermo Choa, bravely collaborated with eight colleagues to start this benevolent task of creating communities and transforming lives.

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Changing Cavite Landscape

With its proximity to overcrowded Metro Manila, Cavite has been the next ideal location for various real estate developers and home seekers alike. Today, we can say that the province has become the hottest real estate destination south of Metro Manila. With its appealing profile, Cavite is set to offer more mixed-used developments in the coming years.

Why invest in Cavite?

There are numerous infrastructure projects on-going and some of these are for completion already: LRT-1 South Extension, Sangley Point International Airport (SPIA), Cavite-Tagaytay-Batangas Expressway (CTBEx), to name a few. Realizing all these will make Cavite’s accessibility easier so investors are considering the province for its great opportunity for business. Even within the province, road projects are given priority. The construction of the Malabon Grande-San Juan-Mulawin Diversion Road which connects the town of Tanza to General Trias City is one of these.

While all these developments are happening side by side, home buyers looking for a house in Cavite can still find a good deal since real estate prices in Cavite are still significantly lower than other parts of Metro Manila. The diverse industries such as manufacturing, agriculture, and tourism are thriving economic activities.

Going home to Cavite

25 years ago, Property Company of Friends, Inc. (Profriends) saw Cavite’s potential and has since invested in the province. With the Filipino family deserving of a house which they can call their own in mind, this inspiration was carried out by Profriends to continue serving the Filipino families. Its projects, from pocket developments to estates, grew into townships and shifted its focus to more meaningful property development--- community living. This unique quality, where families in the community is top of mind, more makes a house a home.

Changing the Cavite landscape

Today, the community life which is practiced in the established horizontal developments of Profriends, becomes a manifestation of higher things to come. As Cavite progresses even more with its bustling developments in various aspects, Profriends began introducing its first vertical projects which will offer the same community living that it is offering its house and lot homeowners. The community camaraderie, the spacious residential spaces, the nature-rich open spaces--- these are the qualities that can be seen in Westwind at Lancaster New City, Merrydale Homes – St. Joseph, and soon to rise condominium projects in other areas of Cavite. Soon, more Caviteños will enjoy living in the progressive province with a booming economy, diversified population, and community features that continue to keep the family at its core.

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Westwind At Lancaster New City Gears Up For Construction

The first-ever low-rise condominium inside Lancaster New City, Westwind, breaks ground to gear up for construction. The mixed-use development is set to promote connected, healthy, and convenient living inside a sustainable community. In his speech, Business Unit Head Eric Ganaden outlined the vision for the 13-hectare project: “Years from now, we will transform these perspectives and renders into actual buildings and amenities.” Westwind at Lancaster New City features 4-storey buildings with flexible units. A common outdoor lifestyle spaces connect the residents in these units within walkable distances.

Offering the essentials

“Years from now, we will transform the idle property into a sprawling yet thriving community with all the essentials to support it and add-ons to flourish it,” said Ganaden. The essentials include its own clubhouse, parking building, swimming pools, kiddie playground, multipurpose court, and a retail row. Other than these homeowners’ needs, Westwind at Lancaster New City will change the landscape of condominium living by having outdoor lifestyle open spaces like exercise grounds, outdoor workspace, pet-friendly spaces, al fresco dining, dedicated bicycle lanes and jogging paths. Its location inside Lancaster New City enables our residents to also enjoy the proximity to St. Edward School (K-12), Parish of the Holy Family, The Square Community Mall, Suntech i-Park, and Lancaster grounds.

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